Bridging the Gap Between
Strategy & Execution.
Marketing leader in Demand Gen & Lifecycle. I design measurable growth engines for B2B SaaS and Telecom.
Explore My WorkMy Experience
Scroll to explore →Marketing Manager, Base Management
Challenge: Revitalize base engagement and prevent downgrades across a complex lifecycle drip[cite: 6, 177, 187].
Impact: Revamped full-funnel lifecycle campaigns driving a 30% increase in leads and 20% lift in closed-won opportunities[cite: 12, 27].
Marketing Manager, Altitude Campaigns
Challenge: Scale demand generation and manage integrated rebranding for the Altitude segment[cite: 33, 40].
Impact: Achieved 130% to revenue targets through integrated LinkedIn and media buying campaigns[cite: 39].
Marketing Manager, SmartHome Security
Challenge: Leading GTM for new SmartHome products and managing channel relationships with corporate stores and dealers[cite: 58, 61].
Impact: Consistently drove channel performance to 120% of monthly targets[cite: 64].
Campaign Reporting & Insights
Challenge: Transition channel CRM from Statflo to Salesforce and provide data-driven campaign prioritization[cite: 73, 79].
Impact: Built a new process for campaign plans that improved channel engagement by 20%[cite: 78].
Team Manager
Challenge: Coaching a team of 17 representatives to improve retention and customer save rates[cite: 97, 98].
Impact: Improved team save rates by 10% and successfully developed team members into Business Analyst roles[cite: 101, 103].