Lucas Leung

Lifecycle and expansion marketer with 10+ years driving revenue growth in B2B SaaS and tech. I've led customer retention, trial conversion, and upsell programs at companies like FreshBooks, Geotab, and TELUS — consistently hitting or exceeding targets through sharp segmentation, lifecycle automation, and cross-functional execution. I'm most in my element building scalable systems that turn customer data into pipeline, whether that's a webinar program that 4x'd leads or a retention campaign that moved the needle on churn.

• Strategic lead for global expansion activities focusing on bookkeeping and plan upgrades.
• Partnered with Marketing Ops to decrease deployment bottlenecks, improving deliverability.
• Established a prioritized customer base calendar to optimize communication frequency and relevance.

• Managed customer retention strategies to minimize downgrades and churn.
• Achieved 490% increase in leads and 250% increase in closed-won opportunities via targeted webinars.
• Standardized reporting via post-campaign playbooks, improving efficiency by 50%.
• Drove 30% incremental increase in leads through revamped email and in-app targeting.

• Exceeded revenue targets by 30%+ through demand generation for the Altitude SaaS segment.
• Scaled lead growth by 250% YoY through strategic multi-channel campaigns.
• Improved CRM data integrity by 20% through Salesforce structural updates.

• GTM Acquisition: Hit 120% of sales targets for SmartHome Security.
• Retention: Optimized wireless customer journeys, increasing retention conversion by 10%.
• Leadership: Managed a team of 17, coaching them to a 10% lift in customer save rates.